Sporting Bet £1m Football Predictor
Dec 12, 2019 4:04:49 PM
Online bookmaker Sporting Bet offered customers the chance to win £1,000,000 as part of an incentive to increase bets in the build up to the football World Cup. All customers spending a minimum 10 euro bet on the football world cup received a bonus entry into the £1,000,000 Predictor.
To qualify for the chance to win the £1m prize or a number of lower cash prizes players were asked to predict the results of the group stage matches and the overall tournament winner.
The promotion exceeded all expectations with a massive take up on the game driving bets during a critical and competitive sales period for the betting industry.
WorldWide Special Risks provide insurance to pay for the £1m prize if it were won and built the online predictor game which was fully integrated with Sporting Bets customer database.
The promotion was built in numerous languages and rolled out acros Europe and other strategic territories.