Ulster Bank Kick for a Mortgage
Dec 12, 2019 4:02:52 PM
Sponsors of the Six Nation’s, Irelands Ulster Bank were looking for a national campaign to leverage their association in 2005. Working with WorldWide a national competition was launched to find four finalists that would be given the chance to win prizes including a €250,000 mortgage!
Qualifying contests were run across radio, press, online and in-branch channels creating huge levels of public awareness and valuable data capture from thousands of entrants.
The finale was staged during half-time at the RBS Six Nations match between Ireland and France. The four finalists had one chance each to kick a rugby ball towards a branded target with an Ulster Bank House in the middle.
A ball landing in the top of the house would have won the finalist €250,000. As happened nobody won the top prize on this occasion, but the forth contestant walked away with €15,000 euros after striking the side of the house!
In all the campaign created tremendous levels of PR prior to the event and a memorable, exciting attraction before a capacity crowd during the game.