News story

James Bond “Aston Martin” Dice Roll

Dec 12, 2019 4:05:13 PM

Uncle Bens Rice gave customers in London’s Leicester Square 20,000 reasons to sample their product.  The safe crack promotion was rolled out at London’s premier location to help promote the brand.

Shoppers were given the chance to win one of three £20,000 gold bars on offer by cracking the 4-digit safe code during the one day event.  Product samples were handed out to the crowds throughout the event, where almost 2,000 people attempted to win the Gold Bars.  In fact at the end of the day, one lucky contestant was selected at random and awarded a gold bar as a guaranteed prize.

Pre-event press releases ensured great media interest providing pre and post event publicity for the brand.  WorldWide’s services included prize insurance for multiple winners of the gold bar and provision of the touch screen safe, which was used to great effect during the promotion.

Security guards were of course in attendance to protect the real gold on display in the glass safe cubical.  It was, as you may expect resting safely on a bed of rice!

Public Liability

Employers Liability

Cancellation Insurance

Non Appearance

All Risks


Exhibitor & Conference

Exhibitor & Stallholder

Special One Off Event

Multiple / Annual Event

Street Party

Contact us today for a fast, free quotation...

Prize Insurance

Conditional Rebate

Over Redemption

Contractual Bonus

Contact us today for a fast, free quotation...

Retail & Brands

Sports Competitions

New Media & Digital

Direct Marketing

Automotive & Sales Promotions

Gaming & Lottery

TV, Radio & Print


Contact us today for a fast, free quotation...